Select the Right Name for Your Business

Your business name can have an important impact on the overall success of your new company. The time and effort you invest now in choosing the right name will pay dividends well into the future. Remember to take naming your business seriously. Your name is your brand.

A Great Name...

1. Leaves no doubt about your line of business.
   
   
2. Is easy to say and spell.
   
   
3. Is memorable enough to make the customer think of you the next time they need your product or service.
   
   
4. Directly relates to your product or service.

Common Pitfalls for Small Businesses

• Avoid using local geography in your name. Using local town or state names diminishes your uniqueness and makes it more difficult to expand your market in the future.
  
  
• Small businesses should avoid acronyms or made up words. The marketing budget necessary to educate the public on their meaning can prove very costly.
  
  
• Don't rush the final decision. "Try on" each choice for a few days. See which names your friends and colleagues like.

eCommerce Needs

The Company Corporation recommends the experienced team at Web.com to help you build your business online. Web.com's complete startup services include logo design, domain registration, Web site creation, secure hosting, Internet marketing, a toll-free phone number, and more.

Tips to Remember

• Select a name that sets you apart from your competitors.
  
  
• Simple is better. You should use one or two syllable words if possible.
  
  
• Choose a name that will fit your business for years to come.

Register Your Name

Once you have selected a name, you should register it in the state, or states, in which you choose to do business. You should have a second choice name ready in case the state confirms your first choice name is unavailable.

The Company Corporation will take care of the paperwork you need to complete in order to check availability and register your name properly. We include these services in all of our LLC and incorporation packages.

Get Started Now

Call our Business Specialists at 800-818-6082 (toll-free) or 302-636-5440 to assist you with a name registration today.

The Company Corporation can also help you search federal, state, and common law records to determine potential conflicts with your perspective business name. We offer three trademark search packages to meet your needs and budget.